Strategists. Coaches.
Problem-Solvers.
We don’t just advise. We solve, build, and move things forward—with strategy that actually works.
Meet Julia Cannell
Leader. Educator. Strategist.
With more than 25 years of experience across aviation, retail, and nonprofit leadership, I’ve seen what happens when organizations prepare their bench — and what happens when they don’t.
I created The Bench Strategy™ to help teams and individuals identify, develop, and sustain the talent needed for long-term success. My approach blends practical workforce planning with emotional intelligence and critical thinking — because readiness is more than a checklist. It’s a mindset.
That same principle applies to individuals navigating their careers.
Think about professional baseball players. From Little League to travel teams to high school and college ball, they always know where they are in the system — and what it takes to move to the next level. They understand the odds, the expectations, and the work required long before they ever step onto a major league field.
This is why career coaching matters most early — before students invest time, money, and energy without understanding the system they’re stepping into.
Whether a student is exploring aviation, aerospace, or another technical pathway, learning how careers actually progress — and where they currently stand — creates confidence, focus, and momentum.
The goal isn’t to rush decisions.
It’s to build readiness — so when opportunity appears, they’re prepared to take it.
Careers work the same way.
As you take steps toward a career goal, having expert guidance to help you navigate the process can make all the difference. Athletes have coaches for a reason — and when it comes to building a sustainable, fulfilling career, you deserve one too. That is what I am here for.
Why Baseball Drives The Vision
The Bench Strategy was born from a conversation about Michael Lewis's book Moneyball: The Art of Winning an Unfair Game and a shared belief that businesses could approach talent with the same strategic mindset as Major League Baseball.
Co-Founder Legacy
The Bench Strategy™ was co-founded with Dr. JD Wyneken, a coach, historian, and expert in human potential. JD’s insights helped shape the early foundation of our framework, and his influence continues in the way we approach growth and communication. He now shares his voice and perspective through WordsByJDK.com — where his writing continues to inspire thoughtful, purpose-driven leadership.